Home Marketing

Competition and advances in technology have driven innovation in the way homes are marketed.

Key Factors to Consider

• What firm offers the best marketing program?
• How effective, and of what quality, is the firm's online exposure?
• What price will you set for your home?
• How does the agent propose to maximize your home's appeal?
• How can I highlight the unique features of my luxury home?

Marketing Support
An effective marketing program takes a comprehensive approach. It considers the ways consumers learn about available homes, and incorporates valuable, innovative elements.

Quality Online Exposure
Your property can be included in a database of all available properties, called the Multiple Listing Service (MLS). All MLS data reaches consumers around the world, thanks to the Internet. The effectiveness of online marketing is a function of how much exposure a property receives and how well it appears. You can realize substantial exposure for your property online: make sure it is quality exposure.

Maximize Your Home's Appeal
To market your home successfully, it should be prepared to show all of its potential. Your listing agent can help you emphasize the positive aspects of your home and maximize its appeal.

The Coldwell Banker Heart of America Brand
Coldwell Banker Heart of America's Marketing Program puts all of these factors to work selling your home, including:

• The Coldwell Banker Heart of America Brand
• cbhoa.com
• Trulia.com
• Zillow.com
• Google Base
• REALTOR.com®
• YouTube
• Facebook
• Major internet search engines
• Gallery
• Open Houses
• Direct Mail
• The Coldwell Banker Heart of America Network
• Local Advertising
• Yard Signs

Ask a Coldwell Banker Heart of America agent for details.